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Alton Towers
Key organisational aims; The main aim of Alton Towers is to make a profit for the business and maximise sales revenue, however their personal aim is to 'create magic moments' for their customers. Alton Towers is a limited company owned by Merlin Entertainments which means they have no other share holders and their main priority is themselves. They offer great customer service and other services for the visitors so they appreciate the park at its full potential. Doing this will make the customers happier and achieve repeat service and recommendations from happy customers to their friends and families which will increase the amount of visitors Alton Towers attract.
Providing products and services; Alton Towers provide different services that vary in purposes to attract a wide range of customers and keep them satisfied with their use of the park. This includes accommodation, entertainment, food and more.
Accommodation is available to a very large extent for people who wish to stay for any period of time. This service is very popular with the public as people regularly come to the park for a few days and stay in one of the two hotels available. There is 391 rooms available that differ in prices dependent on the type of room you purchase; there are several different types of rooms you may use including 377 family themed rooms and 14 extreme themed rooms which are all very different and unique. The price range for these rooms start at a price pf £54 per room per night for the smaller non-themed rooms and reach prices of £465 per room per night for the larger unique fun filled rooms. This ensures that all customers who wish to use the accommodation can enjoy their own experience which they prefer, achieving satisfied customers from varied preferences.
Alton towers also offer conference rooms for business parties to hold larger conferences easily and efficiently. By targeting all aspects of the population Alton Towers attract a larger amount of customers for different reasons: for example large businesses are encouraged to hire the whole park out for the day for their employees take part in team building exercises.
There are many facilities available for customers to eat at the park including several eat-in restaurants around the park near the many rides so there isn't far to walk to find food. There is also stalls around the park to buy snacks including doughnuts, hot-dogs, popcorn, ice-cream, waffles etc. for people who are hungry but don't wish to have a full meal. The Hotels also two private restaurants available only for other hotel customers so they aren't as full and it is more enjoyable for the customers. Four bars within the hotel facilities are also available for night time entertainment. Despite the fact there is over 50 rides and attractions throughout the park and the water park which is open all year and is the UK's largest indoor water park; Alton Towers have other forms of entertainment to ensure you enjoy every aspect of the park, small or large. This includes The extraordinary golf course, their themed spa, music played around the park, costumed characters, magicians, comedy acts and even more...
Regulations; Alton Towers ensure all their staff promote and work by the Health and Safety at Work Act regulations which requires certain rules to be followed about the use of their rides and attractions. People who suffer from serious heart conditions or illnesses or are pregnant may not use the rides. There are also height restrictions on the larger rides. This is to keep the customers healthy and not allow them to harm themselves any more if it can be avoided. Signs around the park and in the queue lines for the rides reinforce these rules and inform the customers of them.
Alton Towers offer a leaflet available to download off their website about accessibility and health and safety regulations. This allows people with disabilities to participate with the popular trend to visit the park and enjoy their facilities and what they have to offer. This includes disabled parking for people who struggle walking or are in a wheelchair so they find it easier to get into the park. There is also hearing loops for people who have hearing impairment so they are still aware of the music, announcements and more that add to the atmosphere of Alton Towers. Alton Towers offer ride access passes to guests who permanently use wheelchairs, do not understand the concept of queuing, have difficulties with social interaction, have limited capacity to follow instructions or may become severely distressed waiting for a period of time. Although some rides cannot allow severely disabled people aboard most have disability access. However this requires at least one helper over the age of 14 to accompany them on the rides in case of emergencies where evacuation may arise. Other rides with more complex evacuation routes require a minimum of three helpers over the age of 14 as this makes it safer for the person with a disability. To accommodate people who struggle walking for extended periods of time wheelchair hire is available, and Alton Towers also welcome guide dogs into the park to allow people who are visually impaired to access the park easily. There are sever rooms in the hotel available with access for different disabilities to accommodate all guests and a wide range of foods available throughout the park allow people with special dietary needs to eat in the park easily.
There is a positive effect on services surrounding the park such as local cafe's restaurants and accommodation such as B&B's or other small hotels. The customers who visit the theme park and may wish to use the local services before returning home will have an increase on the profit to the other local services and they therefore will be optimistic about the park. Local transport companies also receive a positive impact such as local taxi companies, train lines and coach companies. Some coach companies are directly linked with Alton Towers as they have an interdependent relationship and both receive profit from working together. These coach companies will improve their profit by offering their services to transport tourists to and from the park who wish to use the service. This also increases the amount of customers into Alton Towers as they are attracting more inbound and domestic tourists and therefore more profit is made. The attraction to the inbound and domestic tourists results a positive effect on the GDP. As there are many jobs available at the park especially in their peak seasons when the staff increase dramatically it causes a positive contribute to the economy.
As there will be an increase in road traffic in the village local to Alton Towers due to the amount of cars and coaches taking people to and from the park; The local community must receive something back to compensate for the inconvenience. This may include money from the park being spent on the local village, or discounts and job vacancies to the locals for the park.
Key organisational aims; The main aim of Alton Towers is to make a profit for the business and maximise sales revenue, however their personal aim is to 'create magic moments' for their customers. Alton Towers is a limited company owned by Merlin Entertainments which means they have no other share holders and their main priority is themselves. They offer great customer service and other services for the visitors so they appreciate the park at its full potential. Doing this will make the customers happier and achieve repeat service and recommendations from happy customers to their friends and families which will increase the amount of visitors Alton Towers attract.
Providing products and services; Alton Towers provide different services that vary in purposes to attract a wide range of customers and keep them satisfied with their use of the park. This includes accommodation, entertainment, food and more.
Accommodation is available to a very large extent for people who wish to stay for any period of time. This service is very popular with the public as people regularly come to the park for a few days and stay in one of the two hotels available. There is 391 rooms available that differ in prices dependent on the type of room you purchase; there are several different types of rooms you may use including 377 family themed rooms and 14 extreme themed rooms which are all very different and unique. The price range for these rooms start at a price pf £54 per room per night for the smaller non-themed rooms and reach prices of £465 per room per night for the larger unique fun filled rooms. This ensures that all customers who wish to use the accommodation can enjoy their own experience which they prefer, achieving satisfied customers from varied preferences.
Alton towers also offer conference rooms for business parties to hold larger conferences easily and efficiently. By targeting all aspects of the population Alton Towers attract a larger amount of customers for different reasons: for example large businesses are encouraged to hire the whole park out for the day for their employees take part in team building exercises.
There are many facilities available for customers to eat at the park including several eat-in restaurants around the park near the many rides so there isn't far to walk to find food. There is also stalls around the park to buy snacks including doughnuts, hot-dogs, popcorn, ice-cream, waffles etc. for people who are hungry but don't wish to have a full meal. The Hotels also two private restaurants available only for other hotel customers so they aren't as full and it is more enjoyable for the customers. Four bars within the hotel facilities are also available for night time entertainment. Despite the fact there is over 50 rides and attractions throughout the park and the water park which is open all year and is the UK's largest indoor water park; Alton Towers have other forms of entertainment to ensure you enjoy every aspect of the park, small or large. This includes The extraordinary golf course, their themed spa, music played around the park, costumed characters, magicians, comedy acts and even more...
Regulations; Alton Towers ensure all their staff promote and work by the Health and Safety at Work Act regulations which requires certain rules to be followed about the use of their rides and attractions. People who suffer from serious heart conditions or illnesses or are pregnant may not use the rides. There are also height restrictions on the larger rides. This is to keep the customers healthy and not allow them to harm themselves any more if it can be avoided. Signs around the park and in the queue lines for the rides reinforce these rules and inform the customers of them.
Alton Towers offer a leaflet available to download off their website about accessibility and health and safety regulations. This allows people with disabilities to participate with the popular trend to visit the park and enjoy their facilities and what they have to offer. This includes disabled parking for people who struggle walking or are in a wheelchair so they find it easier to get into the park. There is also hearing loops for people who have hearing impairment so they are still aware of the music, announcements and more that add to the atmosphere of Alton Towers. Alton Towers offer ride access passes to guests who permanently use wheelchairs, do not understand the concept of queuing, have difficulties with social interaction, have limited capacity to follow instructions or may become severely distressed waiting for a period of time. Although some rides cannot allow severely disabled people aboard most have disability access. However this requires at least one helper over the age of 14 to accompany them on the rides in case of emergencies where evacuation may arise. Other rides with more complex evacuation routes require a minimum of three helpers over the age of 14 as this makes it safer for the person with a disability. To accommodate people who struggle walking for extended periods of time wheelchair hire is available, and Alton Towers also welcome guide dogs into the park to allow people who are visually impaired to access the park easily. There are sever rooms in the hotel available with access for different disabilities to accommodate all guests and a wide range of foods available throughout the park allow people with special dietary needs to eat in the park easily.
There is a positive effect on services surrounding the park such as local cafe's restaurants and accommodation such as B&B's or other small hotels. The customers who visit the theme park and may wish to use the local services before returning home will have an increase on the profit to the other local services and they therefore will be optimistic about the park. Local transport companies also receive a positive impact such as local taxi companies, train lines and coach companies. Some coach companies are directly linked with Alton Towers as they have an interdependent relationship and both receive profit from working together. These coach companies will improve their profit by offering their services to transport tourists to and from the park who wish to use the service. This also increases the amount of customers into Alton Towers as they are attracting more inbound and domestic tourists and therefore more profit is made. The attraction to the inbound and domestic tourists results a positive effect on the GDP. As there are many jobs available at the park especially in their peak seasons when the staff increase dramatically it causes a positive contribute to the economy.
As there will be an increase in road traffic in the village local to Alton Towers due to the amount of cars and coaches taking people to and from the park; The local community must receive something back to compensate for the inconvenience. This may include money from the park being spent on the local village, or discounts and job vacancies to the locals for the park.