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The Hilton Hotel.
Key Organisational Aims; The Hilton Hotel chain is a private limited company therefore have no other shareholders. Their aim is to make a profit for themselves through maximising sales revenue and they aim to increase market share. To maximise sales revenue The Hilton offer other services along-side their serviced accommodation with food services, transportation and a concierge who may help arrange ancillary services. They ensure their staff offer good customer service to increase chances of repeat service and to achieve good recommendations through their customers to attract more customers.
Providing products and services; The Hilton Hotel chain offers serviced accommodation worldwide for people who need the service for varying reasons. It is a large chain offering many available hotels in different locations which help attract inbound and domestic tourism as they are a very popular well known popular chain and people enjoy visiting the different facilities on offer. There are many ways the company will adapt to accommodate for their different guests to make their stay the most enjoyable it can be which will promote repeat service. This includes offering different styled/sized rooms for people using the accommodation for different purposes which may vary from business stay, leisure, and other reasons. There could also be separate lounge rooms or rooms for meals which may be used for business people to keep their business private and quieter.
When people repeatedly use the services for a number of times they may receive loyalty rewards. These rewards include the silver award; this is rewarded after someone stays for ten days or uses The Hilton on four separate occasions and will get them 15% off their next stay. The gold award is available for people to book a stay with 25% off the price after staying for 36 nights or on 16 separate stays. Finally the highest reward available is the diamond award. You may earn this by staying for 60 nights or on 28 occasions and you will receive a 50% discount off your next stay. These deals will all increase repeat service and will help the company increase their profit.
Responsibilities; To contribute to the area's their hotels are in and other aspects; The Hilton Hotel have rights and responsibilities to give back to communities they may be affecting and reduce all negative impacts to the environment their services may cause. There are many ways they do this.
The Hotels are often located in largely populated areas where they are easier to find and they are most likely to attract customers. This might negatively impact the local community or other services available in the nearby area. To avoid this the hotel chain offer extra service to keep these people think positively about the chain and not see it as a bad thing. There are several ways this is dealt with including work helping places like Malaysia and Cartagena, Columbia.
In Malaysia the hotel chain help to support the younger generations by helping develop skills for their future. The hotel has paired with a local college offering internships to help them learn several skills in the business and this will also help them with further job applications. Several of the interns often join the Hilton Worldwide team in their later life.
The hotel contributes to the local community of Cartagena in Columbia by purchasing their local goods to use in their hotel. This helps the local suppliers with their sales and the suppliers are also likely to attract more customers if highly rated businesses are using their goods for their businesses. This helps strengthen the community and the local area with their businesses.
The Hilton also have a lot of environmentally friendly ways to operate including carbon free electricity for up to 69 hotels across the UK and Ireland. As the Hotels are large chains and run throughout the year this change to the electricity will make a massive impact to helping the environment and will reduce any bad images that may be thought about a large hotel chain.
The economy is benefited from The Hilton as it creates jobs worldwide by a large scale. Up to 300,000 employees are hired by the hotel chain for it to run efficiently
Key Organisational Aims; The Hilton Hotel chain is a private limited company therefore have no other shareholders. Their aim is to make a profit for themselves through maximising sales revenue and they aim to increase market share. To maximise sales revenue The Hilton offer other services along-side their serviced accommodation with food services, transportation and a concierge who may help arrange ancillary services. They ensure their staff offer good customer service to increase chances of repeat service and to achieve good recommendations through their customers to attract more customers.
Providing products and services; The Hilton Hotel chain offers serviced accommodation worldwide for people who need the service for varying reasons. It is a large chain offering many available hotels in different locations which help attract inbound and domestic tourism as they are a very popular well known popular chain and people enjoy visiting the different facilities on offer. There are many ways the company will adapt to accommodate for their different guests to make their stay the most enjoyable it can be which will promote repeat service. This includes offering different styled/sized rooms for people using the accommodation for different purposes which may vary from business stay, leisure, and other reasons. There could also be separate lounge rooms or rooms for meals which may be used for business people to keep their business private and quieter.
When people repeatedly use the services for a number of times they may receive loyalty rewards. These rewards include the silver award; this is rewarded after someone stays for ten days or uses The Hilton on four separate occasions and will get them 15% off their next stay. The gold award is available for people to book a stay with 25% off the price after staying for 36 nights or on 16 separate stays. Finally the highest reward available is the diamond award. You may earn this by staying for 60 nights or on 28 occasions and you will receive a 50% discount off your next stay. These deals will all increase repeat service and will help the company increase their profit.
Responsibilities; To contribute to the area's their hotels are in and other aspects; The Hilton Hotel have rights and responsibilities to give back to communities they may be affecting and reduce all negative impacts to the environment their services may cause. There are many ways they do this.
The Hotels are often located in largely populated areas where they are easier to find and they are most likely to attract customers. This might negatively impact the local community or other services available in the nearby area. To avoid this the hotel chain offer extra service to keep these people think positively about the chain and not see it as a bad thing. There are several ways this is dealt with including work helping places like Malaysia and Cartagena, Columbia.
In Malaysia the hotel chain help to support the younger generations by helping develop skills for their future. The hotel has paired with a local college offering internships to help them learn several skills in the business and this will also help them with further job applications. Several of the interns often join the Hilton Worldwide team in their later life.
The hotel contributes to the local community of Cartagena in Columbia by purchasing their local goods to use in their hotel. This helps the local suppliers with their sales and the suppliers are also likely to attract more customers if highly rated businesses are using their goods for their businesses. This helps strengthen the community and the local area with their businesses.
The Hilton also have a lot of environmentally friendly ways to operate including carbon free electricity for up to 69 hotels across the UK and Ireland. As the Hotels are large chains and run throughout the year this change to the electricity will make a massive impact to helping the environment and will reduce any bad images that may be thought about a large hotel chain.
The economy is benefited from The Hilton as it creates jobs worldwide by a large scale. Up to 300,000 employees are hired by the hotel chain for it to run efficiently