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Roles:
Thomas Cook is a private company and is a PLC - a public limited company. This means that shares are available to buy from the company. As you can see from the graph on the left hand side in the past five years the price of shares decreased dramatically because of the recession but it is now on the rise again and is currently at the price of £1.68. The main aim of Thomas Cook is to make a profit to keep the company in business.
Thomas Cook is a private company and is a PLC - a public limited company. This means that shares are available to buy from the company. As you can see from the graph on the left hand side in the past five years the price of shares decreased dramatically because of the recession but it is now on the rise again and is currently at the price of £1.68. The main aim of Thomas Cook is to make a profit to keep the company in business.
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Providing products and services
To maximise their target audience Thomas Cook offer a range of services including single service and package holidays to the consumer and they also sell packages on to travel agents so that their products and services are being sold in a variety of ways and have more chance of getting sold. Their single product services are where they offer a range of products and services completely isolated and offer no additional services with it. This is available for people and travel agents to buy, however they also often use these single products and services and use them together with others and sell the whole thing as a package. These packages are advertised to the consumers to buy and are also available for travel agents who buy the packages and help advertise them and sell them on to the consumers.
To maximise their target audience Thomas Cook offer a range of services including single service and package holidays to the consumer and they also sell packages on to travel agents so that their products and services are being sold in a variety of ways and have more chance of getting sold. Their single product services are where they offer a range of products and services completely isolated and offer no additional services with it. This is available for people and travel agents to buy, however they also often use these single products and services and use them together with others and sell the whole thing as a package. These packages are advertised to the consumers to buy and are also available for travel agents who buy the packages and help advertise them and sell them on to the consumers.
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Regulations
Thomas Cook adhere to relevant regulations and laws by for example ensuring their customers are protected by ATOL and ABTA and they also consider the CPA by protecting all consumer details submitted to them and they do not share them with any third parties unless permission is given by the customers. Advantages of booking with ATOL includes being covered if the company collapses whilst you are on holiday. If you book with ATOL you are ensured to continue your holiday stress free and have a way to get home safely as planned. It also ensures that if the company collapses before you experience the holiday you have been promised you get a full refund.
As Thomas Cook send their customers to various places around the world they feel obliged to benefit the countries they use and compensate for the tourists they bring in regularly. They offer perks to the local community and help protect the culture, local environment and traditions. This is known as 'sustainable' tourism and they help improve the environments they use for their business and sustain local heritage and natural attractions.
Thomas Cook adhere to relevant regulations and laws by for example ensuring their customers are protected by ATOL and ABTA and they also consider the CPA by protecting all consumer details submitted to them and they do not share them with any third parties unless permission is given by the customers. Advantages of booking with ATOL includes being covered if the company collapses whilst you are on holiday. If you book with ATOL you are ensured to continue your holiday stress free and have a way to get home safely as planned. It also ensures that if the company collapses before you experience the holiday you have been promised you get a full refund.
As Thomas Cook send their customers to various places around the world they feel obliged to benefit the countries they use and compensate for the tourists they bring in regularly. They offer perks to the local community and help protect the culture, local environment and traditions. This is known as 'sustainable' tourism and they help improve the environments they use for their business and sustain local heritage and natural attractions.
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